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Billing for your footwear shop in Uttarakhand

The right size the first time, because the buyer lives an hour above the road.

A seller reaching up for a pair from shelves of chappals and juttis while a woman customer shops
A seller reaching up for a pair from shelves of chappals and juttis while a woman customer shops Photo: Scott Dexter from Brooklyn, US, CC BY-SA 2.0

From the boots and woollen socks sold together to the dawn runner's pair

  • A pair of socks hung beside the boots, rung up with them

    A customer picks a pair of woollen socks from the hook beside the boots, and the helper adds them to the same bill as a line of their own. The socks, bought from a weaver's bundle, have a count apart from the boots, so the hook is refilled before it is empty.

  • The pair is checked against the next size before the climb

    The man who lives an hour above the road tries the shoe twice, and before he pays you read the count of the size above and below it. If the pair is wrong at home he will not come down for a month, so the counter is where the wrong size is caught, with the next size already in your hand.

  • The boots bought the evening before a dawn start

    A trekker who starts at dawn comes the evening before, with a bus to catch. The shop is still open, the bill is made in a minute, and he walks out with the boots in his bag. The bill is on his phone to show the guide who asks which boots he has, and the trek starts on time, with no rush at the door.

The pair that cannot come back, the half size nobody stocks and the runner's third pair

  1. The pair that cannot come back, because the buyer lives an hour above the road

    A man from a village high on the slope buys a pair of shoes for the walk home. If the size is wrong he will not come down again for a month, and he will not say so kindly. The shop cannot afford a wrong size, and the helper, in a rush, cannot always read the number on the sole. He tries the pair twice at the counter, walks to the door and back, and then pays, because he knows what the climb will do to a tight shoe.

  2. The foot that needs a half size, and the dealer's carton of whole ones

    Hill feet that have walked all their lives are often between two sizes. The dealer's carton comes in whole sizes, and the half size the customer needs is the one not on the shelf. He tries two pairs, takes the nearer and goes, and you never learn which size you should have ordered.

  3. The young man who runs at dawn and wears out a pair every few months

    Some young men run on the road at dawn to prepare for tests of fitness, and they wear out a pair of running shoes in a few months. They come back for the third pair with no idea of the size they bought the last time, and you do not either, because it was never written down.

Embroidered juttis in yellow, black and cream hanging from a stall roof in Delhi
Embroidered juttis in yellow, black and cream hanging from a stall roof in Delhi Photo: Ekabhishek, CC BY-SA 3.0

Company towns, hill markets and trade fairs: whose feet the shop fits

A footwear shop fits the feet of the whole district. Here are a few districts and what their people do.

  • Haridwar's industry centres on the SIIDCUL industrial estate and BHEL's two plants, which make large turbines, generators, castings and forgings. Workers on a factory floor need shoes that last, and a shop near works like these knows it.
  • Jauljibi and Thal fairs in Pithoragarh district are mainly trade fairs, and woollen goods and Doka baskets are local crafts. People come to a fair on foot and look at their feet.
  • Almora town makes copperware and woolen goods like shawls and carpets, and a Ministry of Textiles marketing and service centre operates there.
  • The Dehradun district site says the area is known for special Basmati rice, tea and litchi gardens.

Tools for a shoe shop whose customers walk an hour to return a pair

  • Low stock warnings

    The slipper sizes that went first in the Kanwar weeks and the gumboot sizes that went first in the snow days, shown as running low early, with time left to order.

  • Daily reports

    The sizes that sold and the sizes that sat, read from last season's days, so the next carton is chosen by feet and not by habit.

  • Offers for regular customers

    A discount for the runner who buys his third pair from you, given on his bill.

Questions Uttarakhand footwear shops ask about sizes, rains and repairs

The dealer's carton comes in whole sizes, but hill feet need half sizes. What do I ask him for?

Read last season's sizes in the report. The whole sizes that sold side by side show which two sizes your half-size customers settle for. Ask the dealer for more of those two and fewer of the ends.

A young runner buys his third pair. How does the discount for coming back show on his bill?

Give him a page with his pairs and their days. On his third pair, give the discount on that bill, which shows the lower rate.

Does Bharatrath warn me about the sizes that do not sell?

No. The low-stock warning shows what is running out. To see the sizes that sit, open the daily report for a season and read which sold least.

More questions every shop asks

Kanwar crowds and snow days

News on AIR reported that by the evening of 10 August 2026 over 4.43 crore Kanwar Yatra devotees had left Haridwar carrying Ganga water. A footwear counter on that route can look back at those weeks and see which sizes of slippers and sandals went first.

Schools and anganwadi centres in 12 Uttarakhand districts closed on 24 January 2026 because of rain and heavy snowfall, Patrika reported. Days like that decide when warm boots and gumboots are asked for, and a stock count shows whether the sizes are still there. A pair kept back in each size for those weeks saves the sale.