A website for your shop, ready to share
Customers keep asking what you have. Send them one link instead of forty photos.
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One link that answers the same question for a saree shop, a toy workshop and a jutti stall
The wedding-season sarees, behind a single link
Put the shop's goods on the shop's page and send the link to the customer. She and her sister look at the same page, on their own time. When they are sure, they come to the shop for the one or two they liked, and the owner has not spent the evening sending photos. The sister who lives in another town can see the shelves as well, with the same link.
A page the toy makers can hand to a visitor before the trip
The page tells the visitor who the workshop is and what it makes. Anyone who asks gets the link instead of a ten-minute call. The family answers the questions only the page cannot answer, like what to bring home for a child of four. Nobody has to be told twice which lane, which closing day or which door.
A jutti stall that lets the woman look before she writes
She opens the stall's page, sees the pairs, and writes to ask about the one she wants. The talk starts from the pair and not from a description. The stall owner replies to a clear question. The pairs she did not ask about are still there to see on the page, and she may ask about a second pair next week.
What the shop's page works with for sarees, wooden toys and juttis
Your own online shop
One link goes to the bride's family, her sister and the aunt, and all three look at the same shelves of sarees on their own phones, in their own time.
Online orders
A visitor picks a pair of juttis in her size from the page and sends her order, and the stall has the pair set aside before she reaches the lane.
Bills on your phone
The saree that was seen on the page and picked up at the shop is billed at the counter like any other.
Orders to suppliers
Send the order for the new season's stock to the supplier, and note the bundles when they arrive.
Many shops, one owner
The toy workshop and the stall it sets up at the fair are two places in one account.
Forty photos on WhatsApp, a visitor who cannot find the lane and a size that nobody can check
Forty saree photos, one by one, to one woman
A regular customer messages the saree shop asking what is new for the wedding season. The owner photographs the new stock on the shelf and sends photo after photo. Her sister wants to see them too, so the sending starts again. By evening, nothing has been sold and the phone's gallery is full of saree pictures. The photos are good, but nobody can keep forty of them straight.
The toy workshop that people cannot find before they travel
A family of toy makers sells painted wooden toys from a small front room. Visitors who plan a trip ask on the phone what is available, where the workshop is and whether it is open on a holiday. The answer is given again on every call, and the ones who cannot get through simply do not come. Nobody keeps a record of who asked.
The jutti stall and the customer who is unsure of her size
A woman in another town saw a pair of embroidered juttis at the stall and wants to know if they are in her size and colour. The stall owner has no way to show her what he has except to describe it, so he sends a photo of one pair and the talk goes on all week. The saree shop and the toy workshop have the same trouble in a different shape.
Questions from shops whose goods are sold by looking at them
My shop is known by its lane, not by an address. Can a visitor still find me?
The page is the one thing you send, and what you write on it is up to you. Put the lane, the landmark and the closing day, the way you would tell a customer on the phone.
The last wooden toy of a kind is sold. How do I stop a visitor asking for it?
Take it off the page the way you clear it off the shelf. The page then shows only what you can still give her, and the toys that are in the back room and not on the page she can still ask you about.
I have only fifty photos on my phone and three are blurred. Is that enough?
Put the sharp ones, and the ones that show the colour truly. A customer judges the saree by the picture, so three clear pictures are better than ten dull ones.
Do I have to put every saree on the page?
No. Put the ones you want to show. A customer who wants to see more will ask you, as she does now, and you can show her in the shop.
A customer shares my link with a friend who lives far away. Is that a problem?
No. The link opens for anyone who has it. Whether you can serve her is for you to decide, the way you decide when a stranger phones from another town.
Small shops, the internet and ONDC, in numbers
ONDC, the open commerce network, is live in 616 cities and has onboarded more than 7.64 lakh sellers and service providers, Inc42 reported in 2026. It is a separate network from your own shop page, and both are ways for customers to find sellers online.
ONDC facilitated 21.8 crore transactions during 2025-26, Inc42 reported in 2026. Buying from sellers online is by now a habit for many customers.