How JRISE Transformed Rural Commerce with Bharatrath

JRISE leverages the power of rural women entrepreneurs to bridge the gap between urban services and rural communities. Its vision is to create thriving rural ecosystems where women entrepreneurs lead the charge toward sustainable development.

JRISE offers a wide portfolio of products such as:

• Consumer Electronics
• Solar Energy Products
• Mobile Accessories & Appliances
• Financial and Digital Services

In order to create an ecosystem of distributed rural entrepreneurs and build a sustainable digital commerce machine, JRISE needed a comprehensive, scalable, secure, modern, and easy-to-use digital platform. This is where Jrise decided to leverage the power of Bharatrath Digital Platform - to build a strong foundation from get go that enables rapid scaling of the business model.

Jrise is building a pan-India eCommerce operation, for which Bharatrath Digital Platform is more than sufficient. However, because of its unique business model, it needed a lot of nuanced customizations, which cannot be provided by off the shelf digital platforms. If they went for custom software development, they would have needed more than a year and considerable budget to build it.

Bharatrath Digital Platform shines at such unique problem statements. It helped build the initial eCommerce infrastructure with

• A full-featured eCommerce website
• Multi-warehouse operations
• End-to-end supply chain management from brands to end-users
• Digital billing on mobile devices for representatives in rural communities
• Seamless automatic reconciliation of data from offline and online channels
• Comprehensive and siloed reporting and analytics based on roles and permissions
• Third-party integrations, such as payment gateways, logistics, and WhatsApp

However, feature listed above were just the basic needs. With the help of the modularity & customizability of the Bharatrath Digital Platform, Jrise was able to accommodate some of the unique requirements specific to them:

1. Business Champion (BC) Commission Automation

   JRISE now uses Bharatrath’s Accounting & Ledger Module to calculate and pay commissions to its BCs automatically. This transparency has:

   • Reduced payout delays.
   • Increased BC satisfaction and trust.
   • Motivated BCs to increase sales and outreach.
2. Muthoot E-Swarna Integration for e-Gold

   JRISE wanted to offer a unique product to its rural communities — the ability to buy fractional digital gold. The Bharatrath team implemented the integration with Muthoot eSwarna in record time, enabling the JRISE team to leverage the festive season for better success.

   • Rural customers can buy and invest in digital gold (e-gold) securely.
   • BCs can offer a new financial product without extra training.
   • This partnership is a landmark step in bringing financial inclusion to rural India.
3. Bulk Upload Facility to move offline data seamlessly to online

   JRISE benefits from a bulk upload facility to move offline data seamlessly online:

   • Record of all users can be easily uploaded to the digital system.
   • All manual/offline orders can be uploaded to maintain data and inventory integrity.
   • Inventory data from myriad distributed locations can be uploaded for a real-time accurate view of inventory.
4. EMI Facility for Rural Buyers

   Bharatrath accommodated EMI options so rural buyers can purchase products on flexible EMIs. This makes it easier for customers to buy higher-value products and pay on terms that suit them.

JRISE’s partnership with Bharatrath transformed its business model from a traditional rural distributor to a smart digital rural commerce leader. By digitizing operations, automating commissions, and adding services like e-gold, JRISE is driving both economic and digital empowerment in rural India.

As JRISE continues to expand, Bharatrath remains its trusted technology partner- empowering “Bharat’s entrepreneurs for Bharat’s future.”