NABARD Odisha Collaboration – Digital Empowerment of Odisha’s Handicraft Cottage Industries with Bharatrath Digital Platform

• Manual Processes → Inventory and billing were recorded on paper, making tracking difficult.
• Limited Market Reach → Sales were restricted to local exhibitions, haats, and offline shops.
• Lack of Online Presence → No website for a global audience, let alone any eCommerce capabilities to process orders beyond local markets.
• Payment & Logistics Barriers → No knowledge of modern digital payment solutions for sales to far-off customers. Also lacked resources to leverage modern logistics providers to cater to customers beyond local areas.
• Low Digital Literacy → SHG members required structured training to comfortably use digital tools.

• Custom E-Commerce Websites → Full-featured white-label online stores with product listings, cart, checkout, and order tracking. Now handicraft clusters can showcase their craft to a global audience.
• Digital Billing → Allowed accurate tracking of sales and inventory levels without manual intervention. Artisans can now focus on selling rather than accounting — at stores, exhibitions, wholesalers or B2B buyers.
• Inventory & Operations Management → From multi-warehouse operations to the entire supply chain (purchase of raw materials to sale of finished goods) – everything is managed digitally in real time including inventory, suppliers, wholesalers, customers, product and order management. Get real-time reports and analytics for management of the handicraft cluster, scaling operations efficiently and participating in government grant programs.
• Training & Ongoing Support → Just a digital solution is not enough. Team Bharatrath worked with each handicraft cluster to handhold and upskill members to manage the digital solutions with thorough training and daily feedback. Without on-ground handholding, such projects never become successful.

1. Dunguripali Bunkar Producer Company LTD – Sonepur

• Website: www.kumbhshala.com
• Cluster Store: Sambalpuri Cluster
• Focus: Sambalpuri handlooms and traditional crafts made by SHGs.

2. Amruta Dairy Producer Company – Jagatsinghpur

• Website: www.amrutafpo.com
• Focus: Dairy products and farmer-producer supply chain digitization.

3. Dhalapathar Parada Producer Company – Khordha

• Website: www.dhalapatharparada.com
• Focus: Dhalapathar’s famous handloom textiles and village crafts.

4. Biraja Handloom Producer Company – Jajpur

• Website: www.gopalpurtussar.com
• Focus: Traditional handloom sarees and woven products.

5. Tanth Gatha WW Producer Company – Mayurbhanj

• Website: tantgatha.apps.bharatrath.com
• Focus: Women weavers showcasing handloom clusters of Mayurbhanj.

6. Kalabhaskar Bamboo Craft Producer Company – Khordha

• Website: kalabhaskar.apps.bharatrath.com/
• Focus: Bamboo craft artisans from Khordha cluster.

• Workshops & Training → Demonstrating website management, order processing, and POS billing.
• Hands-On Digital Practice → Daily sessions to build confidence in managing dashboards and reports.
• Onboarding Support → Data upload of product catalogs, images, prices, and descriptions for SHGs.
• Institutional Collaboration → Continuous alignment with NABARD and cluster leaders for smooth rollout.

• Live e-commerce websites like kumbhshala.com and amrutafpo.com are reaching wider audiences.
• Operational efficiency achieved via live billing, stock tracking, and analytics.
• Market expansion beyond local exhibitions to national-level online sales.
• Women entrepreneurs are empowered with digital upskilling – hence gaining better income opportunities.

• "With Bharatrath’s digital platform, our SHGs are no longer restricted to local exhibitions. They now have their own websites, billing systems, and training to confidently manage sales both online and offline. This collaboration with Bharatrath, supported by NABARD, has transformed the way our grassroots entrepreneurs do business." — Mrs Saavya Tanneru, NABARD, Odisha
• "Our weavers had the skill but lacked proper systems for managing orders and inventory. With Bharatrath’s platform, we now maintain digital stock records, update prices, and issue receipts easily. This has improved our professionalism and given us new confidence in expanding our handloom market." — Mr Ranjan, Biraja Handloom Producer Company, Jajpur
• "Bamboo crafts are in demand, but earlier we had no structured way to showcase or track our products. Bharatrath helped us digitize the entire process—from adding product catalogs to managing suppliers. Now our artisans feel that our traditional craft has entered the digital age." — Mr Dilip Kumar, Kalabhaskar Producer Company, Khordha
• "Managing sales records manually was always difficult for our women members. With the training and support from Bharatrath, we now use the POS system for billing and the website for reaching new customers. It has made our work faster and more transparent, and women in our SHG are excited to learn more digital tools." — Mr Janardan Bhehra, Dhalapathar Parada Producer Company, Khordha

• Rollout the digital empowerment program to all the SHGs & PCs in Odisha.
• Generate a thriving business out of the handicrafts industry of Odisha to showcase to the World.
• Double the income of handicraft artisans in Odisha in the next 2-3 years.

The collaboration between NABARD and Bharatrath is a pioneering initiative in Odisha that demonstrates how technology can empower artisans, SHGs, and rural entrepreneurs. By providing digital tools, capacity building, and handholding support, Bharatrath is enabling sustainable, scalable growth for grassroots businesses.

• Interested in transforming your operations like NABARD Odisha? Request a Demo to see how Bharatrath can support your business.
• Explore more inspiring success stories on our Case Studies page.